Product Management – Becoming A Product Evangelist, Mastering Product Management: From Foundations to Strategic Excellence.
Course Description
This comprehensive product management course is tailored for aspiring and early-career product managers, as well as professionals transitioning into this dynamic field. From foundational concepts to strategic thinking, collaboration, and analytical skills, participants will gain the expertise needed to navigate the end-to-end product management process successfully. Ideal for those seeking to enhance career prospects or launch products, this course provides a holistic understanding of modern product management.
Section 1: Introduction to Product Management
- What is a Product
- Who is a Product Manager
- Product Team
This section lays the groundwork, defining products and roles in product management. Participants will understand the responsibilities of a product manager and the importance of collaborative product teams.
Section 2: Product Strategy
- Introduction to Product Strategy
- Product Vision
- Product Vision Board
- Steps involved in Product Vision
- Market Size
- User Persona
- User Journey
- Product Goal
- Success Metrics
- Feature Breakdown
Delve into the strategic aspects of product management, crafting a compelling product vision, setting goals, and understanding market dynamics. Learn to create user personas, map user journeys, and break down features to align with overarching objectives.
Section 3: Metrics and Measurement
- Product Analytics & User Behavior Tracking
- Product Metric Masterclass
Explore the crucial role of metrics in product management. Understand how to track user behavior, analyze data, and select metrics for ongoing product improvement, creating a foundation for informed decision-making.
