Diploma Course in Business Management and Entrepreneurship

Are you someone who wants to join management in the corporate world?

Are you someone who wants to be an entrepreneur

If the answer to these questions is a yes, then you’ve landed on the right place

Enhance your skills in Management and Entrepreneurship.

Section 1: Design Thinking and Creativity for Innovation

• Meaning and Importance
• Empathise
• Define the Problem Statement
• Idea generation and Brainstorming
• Protype and Test
• Case-study

Section 2: Business Acumen

• Meaning and Importance
• Common terminologies
• Common KPIs
• Business Model Canvas
• Case-study

Section 3: Sales and Service Excellence

• GUEST Model
• Gain Attention
• Understand Needs
• Explain about the Product/Service
• Suggest and Objection Handling
• Thank you

Section 4: Digital Marketing

• Introduction
• Search Engine Optimization (SEO)
• How Search Engine works
• What a website is made of!
• Keyword Research
• On-page and Off-page Optimization
• Email marketing
• Email marketing System
• LinkedIn Profile Optimization
• Increase your Reach on LinkedIn
• Online Advertisements
• Google Ads – Search Engines
• Web Analytics
• Google Analytics

Section 5: Point of Sale (POS)

• Meaning
• Case-study

Section 6: Legal

• Common Terminologies

Section 7: Business Analysis Techniques

• SWOT Analysis
• PESTLE Analysis

Section 8: Buying and Merchandising

• Principles of Merchandising

Section 9: Pricing

• Pricing Methods

Section 10: People Management

• Functions of HRM
• Assessment Tests
• In-Person Interviews
• Common Hiring Biases
• ADDIE Model in Training
• Performance Management System
• What should we assess?
• Key Characteristics
• SMART goal setting
• KRAs and KPIs
• Behaviourally Anchored Rating Scales (BARS)
• Multi-Source Appraisal
• Force Distribution/Bell Curve
• Assessment Development Centre (ADC)
• Balances Score Card (BSC)
• Psychological and Psychometric tests
• Giving constructive feedbacks
• Managing Teams
• ESOPs

Section 11: Process Improvement

• Lean vs. Six Sigma vs. Lean Six Sigma
• 5S example
• Case study
• Case study
• Case study

Section 12: Email etiquettes

• Email etiquettes

Section 13: Technology

• MS Excel
• Overview Power BI
• Google Drive
• Google Forms
• Data Science

Section 14: Retail Industry

• Meaning
• Story of Retail
• Common formats
• Key players
• 6 Ps of Retail
• Functions/Departments in Retail

Section 15: Luxury Brand Management

• Tips applied by Luxury Brands

Section 16: Leadership Quotient (LQ)

• Self-Assessment and common myths
• Conflict Management
• Assertive Communication techniques
• Change Management

Section 17: Presentation

• Elevator Pitch
• Case-study
• Tips for Pitch Deck
• Demo-Canva

If that interests you, then let us start this beautiful and fun-filled management and entrepreneurial journey!!