SEO Writing Masterclass


SEO Writing Masterclass, 10x Your Content Team’s Productivity with Surfer’s SEO Writing Masterclass.

Course Description

Catapult your content strategy into the future of SEO with Surfer’s all-in-one, AI-backed and user-friendly content creation platform.

Use this SEO content writing course as an all-level introduction to Surfer and SEO; all the while, optimizing your on-boarding process.

This SEO Writing Masterclass is an invaluable resource for both content managers, and writers alike.

This unique and dynamic SEO writing course provides you with over 19 lessons covering a range of SEO-related topics such as search intent, NLP (natural language processing), keyword research & evaluation, competitors analysis and many more.

It also serves as an in-depth look at Surfer’s platform and SEO content writing by those who know it best!

By the end of this masterclass, you’ll not only be certified in Surfer, you’ll confidently be able to implement what you’ve learned to refresh your content marketing strategy.

Don’t miss this wave.

We’ll see you inside the SEO Writing Masterclass 2.0!

AI-Backed Keyword Research

Finding great keywords is hard work. When you chase the keywords out of your reach, your pages will never rank in the top ten. Learn how to track down keywords that are within your reach and will bring you the biggest ROI.

Post-Publishing Optimization

Your job is only getting started after you hit ‘publish’. We’ll teach you how to audit your previously published articles, measure your progress, and give you actionable steps to take to optimize your content after it’s been published.

Natural Language Processing

The fundamental goal of communication is to be understood. Knowing which words and phrases to use–and where to place them–will ensure that both Google, and your target audience, enjoy your content. We’ll share little-known insights to enable you to navigate Google’s algorithm with confidence and ease.

Comprehensive Competitor Analysis

How can you compete if you don’t fully understand who you’re in the game with? We’ll teach you how to determine the industry leaders in your sector using Surfer’s cutting-edge tools, what factors are relevant when making comparisons, and how to apply this data to the SERPs. We like a data-backed home court advantage, don’t you?

Stress-Free Content Strategy

Long gone are the days of grueling, mind-numbing strategy sessions. Learn how to use Surfer to create relevant content clusters, and take the guesswork out of your content strategy. Gather hundreds of main and supporting page ideas in minutes to establish yourself as an authority in your respective sector.

Efficient Outline Creation

The best writers will agree that creating an outline to organize your ideas, plan your headings, and answer all the main points is fundamental. That said, the outline creation process can be a real drag. We’ll show you how to use our AI-generated outline builder to ensure that every topic + heading you include is relevant and perfectly aligned with your SEO goals.

30 Experts’ knowledge.

2 collaborators.

1 spectacularly dynamic course.

At Surfer, our mission is to help marketing agencies and content creators to increase their organic traffic, boost their overall productivity, measure their results, and skyrocket their ROI.

We do this by bringing a variety of multi-disciplinary professionals across cultures to dream, build, test and create.

Over 10,000 teams use Surfer to write top-ranking, high-quality content.

Surfer offers dozens of languages and operates in almost every country.

Data doesn’t lie.

Surfer has been helping content marketers double and triple their organic traffic with its ever-evolving, data-backed, cutting-edge software.

This course condenses this powerful tool and 30+ experts’ knowledge into 3 concise modules.

What’s inside:

MODULE 1: The Foundation: A brief overview of what you’ll learn in this course, and best practices.

Welcome to Surfer’s SEO Writing Masterclass v. 2.0

MODULE 2: Organize, Write + Optimize

We’ll take you through the three most fundamental stages of writing: the Discovery Phase, the Writing Phase, and lastly, the Optimization Phase.

  1. Welcome to “The Discovery Phase”
  2. The Discovery Phase: What is search intent?
  3. The Discovery Phase: Targeted Keyword Research + Evaluation
  4. The Discovery Phase: The Importance of Outline Building
  5. The Discovery Phase: What is NLP, and why does it matter?
  6. The Discovery Phase: Content Creation for the 5 Stages of Awareness
  7. The Writing Phase: Your A to Z SEO Checklist
  8. The Writing Phase: How to make the most of Surfer’s AI-backed Content Editor
  9. The Writing Phase: Everything you’ve ever wanted to know about LINKS!
  10. The Writing Phase: Let’s get META! How to make the most of meta descriptions
  11. The Writing Phase: The Psychology behind a Stellar CTA
  12. The Optimization Phase: So, you’ve hit publish…now what?
  13. The Optimization Phase: Evaluate your content’s success post-publish in seconds with Surfer’s Audit tool
  14. The Optimization Phase: Bonus! Get your free Post-Publish Optimization Template

MODULE 3: Above and Beyond

This module is our gift to you. Apart from everything you’ve learned in Module 2, we’d like to answer some of your most frequent questions, discuss some of our favorite tools and share some fumbles (+ lessons learned) with you too!

  1. You’ve got questions, we’ve got answers: Surfer FAQs!
  2. 5 SEO Mistake Everyone Makes (and you should avoid)
  3. 8 Must-Have Tools in your SEO Arsenal

MODULE 4: Implementation
You’ve just about finished the course, now it’s time to take everything you’ve learned, and go out into the world of SEO (again). Here’s how to apply what you’ve learned!

  1. What’s next? + Special offer for graduates!
  2. How to become ‘Surfer Certified’?

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