SALESmanago: Website Personalization


SALESmanago: Website Personalization, Discover how to dynamically adjust content in response to customer value and measure your results in advanced analytics.

Course Description

SALESmanago is the only no-code, AI-driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2,000+ midmarket and large enterprises such as Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands spread throughout 50 countries. The Financial Times ranks SALESmanago as the fastest growing marketing automation platform in Europe.

SALESmanago is harnessing the full power of first-party and zero-party data, combining advanced analytics and AI Hyperpersonalization to deliver highly customizable personalized experiences across a comprehensive range of natively built and integrated marketing execution channels.

SALESmanago is based in Cracow, Poland, and employs 300 highly experienced consultants, data scientists and engineers. SALESmanago works internationally via an extensive network of over 1,000 reselling partners.These days, a website is the primary channel in which marketers educate their leads about their brand and services and also where we have the opportunity to customize customer experience in a way which directly translates to higher sales rates and the growth of your database.

Website marketing is the strategic optimization of a webpage to generate traffic on the site and also to attract the right type of customer. This in turn gives us more opportunities to promote your brand to potential clients. SALESmanago offers various solutions for the maximization of your website marketing methods by providing a personalized experience for your contacts and the ability to exemplify the value of your offers and services to potential customers.

Key benefits:

  • Fully personalize your website graphics and message to a visitor profile and segments,
  • Use intelligent product recommendations to target visitors with 1-to-1 offers,
  • Show personalized banners instead of a generic offer,
  • Measure results with advanced analytics,
  • Use Social Proof to display interactive notifications on your website that illustrate the degree of interest of other visitors in a specific product,
  • Upgrade your online store search engine results by delivering answers that perfectly match all queries by using advanced NLP technology and sets of interrelated computational approaches that work together to target user intent.

Watch the lesson number 5 to learn how we achieve the real-time reactions and content adequacy through the functionalities we offer in the Website Marketing sector.

If you want to know more, please visit our support website or contact us via [email protected]

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