SALESmanago: Database Segmentation

Lesson 2 expands on customer segmentation, automatic division of contacts into segments, which allows you to improve deliverability and optimize the effectiveness of your marketing campaigns. Create and update in real-time groups of contacts that meet an extensive set of criteria at a given moment, including CRM, behavioral and transactional data. Use them in mass and automated campaigns and be sure to always target the right audience.

You’ll learn how to:

• Save time by setting automatic email campaigns & and autoresponders,
• Create segments based on website behavior, transactions and declarative data,
• Define actions and campaigns dedicated only to selected contact segments,
• Use scoring to identify the hottest leads and their real interests,
• Alert your team about lead activity,
• Structure, measure and optimize your sales process with funnels,
• Manage your sales with notes, tasks and reminders,
• Nurture your leads to prepare them for the direct sales process,
• Successfully onboard new customers and build loyalty to increase retention,
• Use of Dynamic Segments in SALESmanago.

Most popular use-cases:

• Up-selling and cross-selling,
• Lowering the cost of conversion,
• Automatically respond to a decrease in shopping activity,
• Increase customer engagement,
• Adjust the content to the customer’s shopping preferences,
• Take care of active users,
• Increase Customer Life Value (CLV) and profits,
• Optimize of the base activation costs,
• Increase customer retention.

Features available in SALESmanago system:

• Segmentation matrices,
• ad hoc rule,
• RFM Marketing Automation,
• Tags,
• Dynamic segments.