Product Management: Models, Metrics, and Measurement

Build Better Products Using Strategy, Frameworks, and Data

In fast-paced industries like quick commerce, product managers need more than just instincts—they need structured frameworks, prioritization models, and data-driven thinking to make effective decisions.

This course is designed to help aspiring and current product managers gain a deep understanding of how to prioritise features, measure impact, and align product goals with business outcomes. Whether you’re building for a delivery app, a marketplace, or a B2C product, these models are universal.

Through real-world examples and a deep dive into Zepto’s case study, this course makes frameworks come alive with clarity and relevance.

By the end of this course, you’ll be able to:

• Use the RICE Framework to score and compare product ideas
• Apply the Kano Model to assess customer delight and feature impact
• Prioritise features using Cost of Delay and time-value tradeoffs
• Understand the role of data in decision-making and roadmap planning
• Use AARRR (Pirate Metrics) to measure acquisition, activation, retention, and revenue
• Define a North Star Metric aligned with business goals
• Set actionable OKRs that drive product execution
• Perform cohort analysis to track retention and customer behavior
• Leverage predictive analytics to anticipate user needs and churn
• Optimise quick commerce delivery using real-world data

What makes this course different?

• Focused on real-world application, not just theory
• Case studies from Zepto and other modern quick commerce platforms
• Designed for both beginners and working professionals
• Combines frameworks + product analytics + growth metrics

Whether you’re new to product management or want to sharpen your strategic edge, this course gives you the models and mindset to make smarter product decisions.

Let’s turn you into a data-informed product thinker—ready to build, prioritise, and scale with confidence.