Postgraduate Diploma: Digital Product & Service Owner, Practical Course with examples from Retail Banking and Digital Business with Interactive Part and Cases considering.
Welcome to Program: Postgraduate Diploma: Digital Product & Service Owner
Short Description: Overview of a Product / Service Owner role and functionality: Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area. We will consider different business topics, practical examples and cases and also will talk about business related questions.
Considered Areas:
- Product owner role examples from retail banking and digital business
- Product manager VS Product owner roles
- Product owner mission
- Forces impacting Product owner’s roles
- Defining the vision
- Managing the product backlog
- Prioritizing needs
- Overseeing development stages
- Anticipating client needs
- Acting as primary liaison
- Evaluating product progress at each iteration
- Introduction to Market Analysis
- Introduction to Customer Development
- Competitive Analysis
- MVP, Сoncierge / Wizard of OZ approaches usage
- Purposes of Market Analysis and Custdev at digital business
- Role of Market and Clients Analyst
- Role of market analysis and Custdev at product development
- Introduction to Basic Market and Clients Feedback Analysis Tools
- Digital Channels building
- Practical Examples from Digital Business
- Examples from Consumer Lending, Mortgage and other product-lines of Retail Business
- Examples from leading worldwide banks
- Interactive part
Course Author:
IGOR DMITRIEV
Professor of The Retail Banking School
Digital Business and Retail Banking Expert
Education:
• MBA, The Boston University, USA
• Master of Science at Engineering (Technical) Management, The State University of New York at Buffalo, USA
• Master of Science at Informatics and Economics, The Saint- Petersburg State University of Finance and Economics
• Six Sigma Black Belt
Experience:
• Expert at Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with successful track of records at personal and corporate entrepreneurship.
• More than 10 years at worldwide banking groups such us Societe Generale, Raiffeisenbank.
• Experience at roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.
Linked topics:
- Business Fundamentals
- Marketing Fundamentals
- Agile
- SCRUM
- Project Management
- Marketing & Business Strategy
- Online and Digital Business
- Leadership
- Digital transformations / Strategy
- Product Management
- Product Development
- Strategic Planning & Execution
- Stakeholder Communication
- Solution Ideation & Implementation
- Continuous Process Improvement
- Budget & Resource Management
- Technical Leadership & Development
- Regulatory Compliance
- Business Process Development
- Business Fundamentals.
