Indie/Visible: Social Media for the Small Business Owner, How to Market Your Small Business on Social Media.
Course Description
For many small business owners, social media marketing is a mystery. How do you get your business online? How do you connect with clients? How can you add one more thing to the many responsibilities of running your own business?
Denver Economic Development & Opportunity in partnership with the Denver Public Library are proud to present Indie/Visible, a free digital marketing course. The Indie/Visible program is designed for small, independent business owners to develop their online marketing; from learning how to effectively use social media to how to take better photos, business owners will gain marketing skills to help them reach customers online.
In this course, we’ll focus on four major social media platforms.
- Google My Business
- Yelp
We’ll take you through each platform and show you how to set up a business account, best practices for posting, and managing the account long term. We’ll also talk about best practices for social media marketing, including:
- What to Post
- When to Post
- Keywords, Hashtags, and SEO
- Creating Professional-Looking Posts with Free Tools
- How to Maintain Your Accounts
Simple, short assignments are designed to help you develop your own business social media presence while you take the course, so that you finish with the business accounts, marketing plan, and skills you need to market your business.
Whether your business has no online presence at all or you wish your online marketing were more effective but aren’t sure how to get there, Indie/Visible can help you reach your goals!
