Digital Marketing Fundamentals – Beginner to Intermediate

This comprehensive course is designed to provide a solid foundation in digital marketing, covering key concepts, strategies, and tools used in the digital marketing landscape. Students will learn how to effectively leverage digital channels to drive marketing initiatives, increase brand awareness, engage with customers, and achieve business objectives. The course will cover various aspects of digital marketing, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, content marketing, web analytics, and more.

Course Objectives:

• Understand the fundamental concepts of digital marketing and its importance in today’s business landscape.
• Gain knowledge of different digital marketing channels and their unique characteristics, advantages, and limitations.
• Learn how to build professional website to learn digital marketing without coding
• Develop skills in creating and implementing effective digital marketing strategies to achieve business goals.
• Learn best practices for optimizing websites and content for search engines to improve organic rankings.
• Learn how to create, manage, and optimize paid search campaigns using Google Ads and other popular advertising platforms.
• Understand the role of social media in digital marketing, and learn strategies for leveraging social media platforms to engage with customers and build brand presence.
• Learn how to create compelling content that resonates with target audiences and drives engagement.
• Gain an understanding of email marketing principles and best practices, and learn how to create effective email campaigns.
• Learn how to measure, analyze, and interpret data from web analytics tools to assess the performance of digital marketing campaigns and make data-driven decisions.

Learning Outcomes:

Upon completion of the course, students will have developed a foundational understanding of the digital marketing landscape, including the different channels and tools used in digital marketing. They will be able to develop and execute basic digital marketing strategies across various channels, measure campaign performance using tools such as Google Analytics, and optimize campaigns based on key metrics. Students will also have an understanding of the importance of brand identity and effective messaging in digital marketing.