Business Strategy Workout: Market Sizing | 30 AI Role Plays

Note: This course contains the use of artificial intelligence:

– Udemy Role-Play AI feature to make the course more practical and interactive;

– AI-generated Voice-Over since some students complained about my heavy accent;

– AI-generated images (mostly thumbnail and Role Play solutions) to illustrate business cases;

Mission: To help you build capabilities through interactive learning: Stop watching strategy. Start practicing it. Build real Market Sizing skills through 30 AI-powered Role-Play activities across different difficulty levels, simulating Consultant-like Case Interview conversations about Market Sizing.

Hello my friend,

We all know those iconic questions — the ones that show up in consulting interviews, strategy meetings, and investment committees around the world:

– What’s the size of the coffee market in Italy?

– How large is the beer market in Czechia?

– What’s the chocolate market worth in Switzerland?

– How many gas stations are there in the USA?

You can read books about how to approach them. You can ask AI. You can study frameworks until your eyes blur.

But, once you find a proper sparring partner to challenge your thinking process – priceless!

That’s what this Workout is all about!

The Learning Architecture

Think about this Workout through two lenses simultaneously.

First — think of it as a gym.

You don’t flex only one muscle all day long. You don’t do the same exercise in every session. You have legs day, biceps day, back day — each one targeting a different muscle group, each one making you stronger in a different way.

The Market Sizing Workout follows exactly the same pattern. Six Workout Stations. Each one targeting a completely different analytical muscle:

– Station 1 — How Many… The foundational station. Pure demand and capacity logic.

– Station 2 — Consumer Markets. Behavioral sizing. Consumption patterns. Revenue estimation.

– Station 3 — B2B Markets. Business segmentation. Compliance. Risk. Operational economics.

– Station 4 — Future Markets. Projection. Adoption curves. Scenario planning under uncertainty.

– Station 5 — Marketplaces. Platform economics. GMV. Take rates. Network effects.

– Station 6 — Blind Challenges. The Championship Round. No hints. No labels. Pure diagnosis.

Six stations. Six analytical muscles. One complete brain workout.

Second — think of it as a game.

And like any well-designed game — the challenge grows deliberately as you progress.

Early stations are accessible. Regular analytical thinkers will solve them independently — or with a little help from the supporting tools. But as you move through the stations, the complexity deepens. The uncertainty increases. The analytical moves required become more sophisticated.

By the time you reach the Championship Round — six Blind Challenges with no category labels, no framework hints, and no safety nets — even seasoned professionals will be properly challenged.

★ Beginner → ★★ Intermediate → ★★★ Advanced → ★★★★ Expert → ★★★★★ Master → ★★★★★★ Grandmaster level

My job is to make it genuinely demanding for professionals — while keeping it solvable for beginners with the right support.

How It Works?

The core philosophy is simple: do it yourself first.

Every case follows the same ritual: You receive the challenge. You hit pause. You attempt it on your own. Then — and only then — you watch the walkthrough.

That struggle before the solution is not optional. It’s the entire point. The discomfort of not knowing is exactly where the real learning happens.

But you won’t be completely alone. Two supporting tools accompany every challenge:

– The Thinking Blueprints — visual frameworks that map the thinking structure for each case type. You’ll find them after the Spoiler Alert in every video. They won’t solve the case for you — but they’ll show you the analytical architecture you should be building.

– The Printouts — complete case solutions with full calculations, sanity checks, and key teaching points. Every single case solved, step by step, with numbers. Download them. Study them. Use them to understand exactly where your thinking diverged from the optimal approach.

You decide the challenge intensity. Attempt everything independently and test your limits. Or use the Blueprints and Printouts as your training wheels — gradually removing them as your confidence grows.

That choice is yours. This is your Workout.

What’s Waiting

30 Role Play activities. 6 Workout Stations. One Championship Round.

Each Role Play is a business simulation — a real scenario, a real analytical challenge, an AI character who will push back on every assumption you make and every number you put on the table.

– The question is not whether you can solve market sizing problems.

– The question is — how long can you beat AI in a business simulation?

There’s only one way to find out. Let’s play. Ready whenever you say.