Alice Rawsthorne

Customer Success Director | AI Workflow Strategist | SaaS Growth Expert

Since 2017, I’ve dedicated my career to helping companies build customer relationships that last. As a Customer Success Director, I’ve led teams through the evolution of customer success - from reactive support to proactive, data-driven engagement powered by AI and automation.

Over the past several years, I’ve worked with SaaS and enterprise organisations to design intelligent workflows that drive retention, reduce churn, and turn customers into loyal advocates. My experience spans customer lifecycle management, AI implementation, process optimization, and team enablement — with one core belief at the center of it all: customer success should be smart, scalable, and human-centric.

I’m passionate about teaching professionals how to harness the power of data and AI to transform their customer success operations, making their workflows more predictive, efficient, and personalised. Through my courses, you’ll learn practical frameworks, real-world examples, and hands-on strategies that I’ve used to lead high-performing CS teams.

Whether you’re a CSM looking to enhance your impact or a leader building a data-driven success organisation, I’m here to help you bring data and AI into your customer success strategy - the right way.