Product Analytics 101

This comprehensive 8-module course, Digital Product Analytics 101, is meticulously designed for a diverse audience, including product managers, marketers, analysts, and entrepreneurs aiming to harness the power of data for unparalleled product success. Throughout this immersive learning experience, you’ll gain an arsenal of essential skills, beginning with a deep dive into identifying and leveraging various data sources.

The curriculum thoughtfully progresses to dissecting user journeys, teaching you how to meticulously map customer interactions and pinpoint critical touchpoints and potential drop-off areas. A significant portion of the course is dedicated to conversion optimization, where you’ll learn to set meaningful goals, master A/B testing methodologies, and implement powerful personalization strategies that drive desired user actions.

Beyond optimizing for conversion, you’ll delve into understanding and tracking product performance, exploring key metrics like load times, error rates, and user satisfaction indicators such as Net Promoter Score (NPS). The course also emphasizes the crucial balance between performance and user experience, equipping you with strategies to deliver both speed and delight.

Furthermore, you’ll learn to effectively analyze user behavior, measure engagement through various metrics, and interpret complex data sets. A core component of this course is mastering ethical data practices, ensuring you handle user information responsibly and build trust. Through a rich blend of real-world case studies and practical, hands-on exercises, you’ll not only interpret data but also transform it into compelling narratives. By the end of this program, you’ll possess the expertise to make confidently data-driven decisions, significantly improve user experience, and drive substantial growth for any digital product you work with.