Learn Matomo Goals Easily: Web Analytics 101. A fun course that teaches Matomo goals through the familiar experience of using a dating app.
Course Description
Are you new to web analytics and feeling overwhelmed by technical jargon? Don’t worry—we’ve got you covered! This beginner-friendly course offers a fresh and fun way to learn Matomo goals, using an analogy we all understand: a dating app.
Imagine your website is like a profile on a dating platform. Visitors are people browsing. A page view? That’s like someone checking out your profile. A click? Think of it as a “like” or a swipe right. And when someone makes a meaningful move—like signing up, downloading a file, or completing a purchase—that’s your goal, or in dating terms, a match!
In this course, we’ll walk you through:
- What Matomo goals are and why they matter
- How to create, configure, and track goals
- Real-world use cases for common goals
- How to interpret goal reports and optimize performance
But instead of abstract theory, we’ll tie every concept to a real-life dating app scenario to make it fun, relatable, and easy to grasp—even if you’ve never worked with web analytics before.
Whether you’re a marketer, site owner, or curious beginner, this course will help you see tracking in a whole new light—and maybe even fall in love with analytics, insights, and smart data decisions.
