EmotionCraft: Mastering the Art of Emotional Design TM


EmotionCraft: Mastering the Art of Emotional Design TM, Real Time Case Study.

Course Description

Course Description:

Unveil the intricate world of Emotional Design through our comprehensive course, “EmotionCraft: Mastering the Art of Emotional Design.” This transformative journey empowers students to delve into the nuanced realm of emotional product creation, unraveling the symbiotic relationship between cognition and emotions. With a focus on three distinct emotional levels – Western, Behavior, and Reflective – this course is a gateway to understanding the profound impact emotions have on design.

Course Highlights:

  1. Meaningful Emotion Design: Gain a profound understanding of emotional design, exploring its implications on products, services, graphics, and systems, transcending mere functionality.
  2. Cognition vs. Emotions Clarified: Illuminate the distinctions between emotions and cognition, navigating decision-making processes across visit, behavior, and reflective levels, all through real-time examples and illustrative flowcharts.
  3. Narrative Impact on Buying Decisions: Explore why people make emotional decisions based on narrative storytelling attached to products, transcending the dichotomy of form and function.
  4. Emotions in B2B Decision-Making: Discover the surprising influence of emotions on B2B buying decisions, backed by real-time statistics and a comprehensive understanding of emotional dynamics.
  5. Pleasure-Centric Design Influence: Uncover the power of pleasurable experience design in influencing peak experiences, aligning with Maslow’s Hierarchy principles of self-actualization and self-esteem.
  6. Illustrative Examples of Good and Bad Designs: Learn from a rich array of examples showcasing both good and bad emotional designs, dissected with visuals for enhanced comprehension.
  7. Metaphorical Design Attributes: Delve into the world of metaphorical emotional design, exploring how product attributes, such as the iconic Charles and Ray Eames chair, influence metaphorical resemblance and user selection.
  8. Subjectivity of Emotional Colors: Explore the subjective nature of emotional colors in different cultural and contextual contexts, fostering a rough understanding that encourages internalization by students.
  9. Material Selection and Emotions: Investigate how different materials evoke a spectrum of emotions, engaging in a simple yet powerful one-minute exercise to grasp the emotional impact of touch and feel.
  10. Class Project for Practical Application: Engage in a hands-on class project involving 10 different products, encouraging students to communicate emotions through their design decisions. This project aids in sensitizing students to the intricate process of product design, fostering the development of their signature style.

Embark on this enlightening journey with “EmotionCraft,” where the fusion of design and emotions creates a profound impact on the way we perceive, interact, and connect with the world of products.


Dr. FAK Noble Ai Researcher, Scientists, Product Developer, Innovator & Pure Consciousness Expert

Founder of Noble Transformation Hub TM

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