Design Thinking Intro: User Experience Research & Design, UX Research: Biases, Evaluation, Qualitative, Quantitative & Generative Methods PLUS Recruitment & Design Thinking Intro.
Course Description
Get instant access to an UXÂ Research &Â Design workbook of 78 pages
Introduce yourself to our community of students in this course and tell us your goals
Encouragement and celebration of your progress every step of the way: 25% > 50% > 75% & 100%
3,5 hours of clear and concise step-by-step instructions, lessons, and engagement
This course is designed for anyone who is interested to learn more about UXÂ research and design
What you will learn:
- Define what is evaluative research
- Understand the difference between making a simple product and making a product simple
- Know what is Concept Validation
- Learn about Heuristic Evaluation
- Define what is Synthesis
- Discuss the different steps in thematic analysis
- Learn the difference between Qualitative and Quantitative Research
- Understand the Design Thinking Process
- Know how to do responding sourcing and engagement
- Learn the steps in screening participants
- Understand and Identify Research Biases and how to avoid them
- Learn what is Generative Research
- …and more!
Contents and Overview
You’ll start with What is evaluative research; Methods and Usability testing; There’s a big difference between making a simple product and making a product sim; Concept validation; The best kind of design is a process dynamic and adaptable; The best kind of design is a process of dynamic and adaptable; Heuristic Evaluation; Heuristic evaluation – What, Why, How, What, Where; What is good design means and card sorting; Different methods of card sorting and another quote of good information; Best practices for evaluative research.
Then you will learn about What is synthesis; What is thematic analysis and when to use thematic analysis; Example of thematic analysis; Example of thematic analysis – Step 1; Example of thematic analysis – Step 2; Example of thematic analysis – Step 3; Example of thematic analysis – Step 4 and 5; Example of thematic analysis – Step 6 and 7.
We will also cover Types of research – Qualitative and Quantitative research; Qualitative research; Generative research; Qualitative research; Evaluative research; Qualitative research; Data analysis and statistics.
This course will also tackle What is design thinking and What the process looks like; Implementing the Design Thinking Process; How does research fit into the design thinking process.
We’ll also talk about Respondent sourcing and engagement; What is a participant?; What is the right time to start thinking about participants?; Who to consider when sourcing participants and target market; Screening the right participants; Step 1; Define Your criteria and Screening process for quantitative studies; Step 2; Pick up the right participants; Step 3; Describe your screener; Step 4 – Write your screening questions; Step 5 – Order your questions; Step 6 – Incentives; Step 7 – Creating your Screener and other factors of it; Virtual Session Considerations.
Then, What is research bias and Identifying bias in research; Types of biases; Tips to avoid biases.
And finally, What is Generative research; Module of design research and the UX research process; Generated research methods use; What are Diary Studies; Diary studies best practices; What is concept validation; Concept validation best practices; What is user reviews; User review best practices; What are Focus groups and some famous quotes; Focus groups best practices.
