An Introduction To Facebook

This webinar has been designed as a beginners guide to using Facebook for business and an overview of its functionality.

Overview:

By the end of this webinar you will be able to:

• Accurately define the main terminology used on the Facebook platform

• Create a business page and manage the features, roles and inbox

• Explain the benefits of posting good quality content and the use of groups to build a following

• Navigate the major functions of Insights to determine outcomes

• Identify the difference between a boosted post and an automated ad

Agenda:

• Why use Facebook?
• Facebook Terminology
• Creating a Page
• Page Features
• Page Roles
• Inbox
• Build a Following
• Groups
• Events
• Facebook Live
• Shop
• Facebook Pay
• Stories
• Insights
• Paid Ads
• Ad Objectives
• Facebook Pixel
• Post Boost
• Automated Ads
• Ad Placement
• Other Facebook Services

Join us to unlock the full potential of Facebook for your business. Our expert will provide you with a beginners guide and walk you through the platform’s key features and tools, helping you create a solid online presence. Learn how to engage your audience, track performance, and drive results with paid advertising. Perfect for small business owners, marketers, and entrepreneurs looking to boost their social media skills and grow their customer base.