DIGITAL MARKETING FOR BEGINERS, THE FUNDAMENTAL CONCEPTS AND TOOLS IN DIGITAL MARKETING WILL BE COVERED INCLUDING SOCIAL MEDIA MARKETING SEO AND SEM ETC.
Course Description
By the end of the BBA Digital Marketing Program, students should be able to:
Understand and Demonstrate knowledge and skills in the field of brands and businesses across cultures, geographies and demographics.
Demonstrate IT knowledge and skills for efficient and effective business processes and develop innovative methods of applying IT for competitive advantage and brand building.
Acquire basic knowledge of various disciplines in Economics, Law, Accounting and Functional domains of Management and to apply their knowledge to real life business issues in a holistic manner.
Communicate effectively through different digital platforms in different business contexts and situations.
A digital marketing course provides training in the strategies and techniques for promoting products and services online. These courses cover a wide range of topics, including SEO, social media marketing, content marketing, and more, aiming to equip learners with the skills to succeed in the digital landscape.
Core Components and Topics:
- Search Engine Optimization (SEO):
Optimizing websites and content to rank higher in search engine results pages.
- Pay-Per-Click (PPC) Advertising:
Creating and managing paid advertising campaigns on platforms like Google Ads.
- Social Media Marketing:
Utilizing social media platforms to build brand awareness and engage with target audiences.
- Content Marketing:
Creating and distributing valuable, relevant, and consistent content to attract and retain customers.
- Email Marketing:
Designing and executing email campaigns to nurture leads and promote products or services.
- Web Analytics:
Analyzing website and campaign data to track performance and make data-driven decisions.
- Website Optimization:
Improving website design, user experience, and functionality to enhance online presence.
- Mobile Marketing:
Reaching audiences through mobile devices, including apps and mobile-friendly websites.
- E-commerce Strategies:
Developing and executing strategies for online stores and sales.
- Digital Marketing Strategy:
Understanding the overall framework for planning and executing digital marketing campaigns.
- Emerging Technologies:
Exploring new and evolving technologies like AI and automation in digital marketing.
