Generative AI for Content Production & Multimedia Campaigns

This course contains the use of artificial intelligence.

Welcome to Generative AI for Content Production & Multimedia Campaigns — the practical, end-to-end generative AI ( GenAI ) course that teaches you exactly how modern studios and creators use AI to produce high-quality visual and video content faster than ever before.

This is the complete generative AI course for creators who want to:

• generate stunning images from prompts
• convert scripts and storyboards into video
• add motion to still images
• streamline editing and post-production
• localize videos at scale for global audiences
• automate repetitive tasks across their creative workflows

Using AI tools you’ll actually use in real production — Adobe Firefly, Runway ML, Synthesia, and Make — you’ll learn how to produce content smarter, faster, and more efficiently.

Every lesson is short, practical, and designed to give you real-world skills you can use immediately.

What You’ll Learn

Generative AI Foundations

• The origins and evolution of generative AI
• Why prompt engineering matters — and how to write prompts that yield high-quality images and videos
• How GenAI fits into modern creative workflows

Visual, Image & Video Production with AI

• How to generate production-ready images using Adobe Firefly
• Lip-syncing a voice to a face using Runway ML
• Turning scripts, prompts, and images into complete AI-generated videos
• Adding motion to still images using Runway ML’s motion tools

Editing & Post-Production with AI

• Branding and editing videos directly on the Runway ML timeline
• Removing objects, correcting issues, and refining visuals with AI
• Replacing video segments and adjusting scenes nondestructively
• Performing color grading and post-production enhancements with speed

Localization & Personalization

• Translating and localizing video using Synthesia
• Generating multilingual versions of your video content
• Adapting visual assets for new markets using Adobe Firefly
• Scaling global creative output without a full production team

Workflow Automation

• Introduction to automated workflows using Make . com
• Creating Make scenarios that trigger AI tasks
• Connecting Runway ML with Make for seamless asset generation
• Building automated text-to-image workflows
• Building automated text-to-video workflows
• Setting up complete creative pipelines powered by AI + automation tools

Real Projects You’ll Complete

• A set of AI-generated images created through expert prompting
• A lip-synced character video
• A script-to-video project built in Runway ML
• A motion-enhanced image sequence
• A branded, edited timeline-based video
• A localized video with voice + visuals adapted for another market
• A full Make + Runway ML text-to-image automation
• A full Make + Runway ML text-to-video automation

Who This Course Is For

• Anyone wanting to use AI to accelerate visual and video production
• Content creators
• Social media teams
• Video editors & designers
• Marketing teams
• Production studios
• Educators & online creators