Digital Marketing Foundation Course, Digital Marketing Course.
Course Description
The **Digital Marketing Foundation Course** with a focus on Google and Facebook Ads provides a thorough introduction to essential digital marketing strategies and tools. This course is perfect for beginners looking to establish a strong foundation in online advertising, covering key concepts, platforms, and techniques for building effective campaigns. With practical guidance and hands-on exercises, learners will be able to create, manage, and optimize ads on both Google and Facebook, driving traffic and conversions for their businesses or clients.
### Key Course Topics:
– **Introduction to Digital Marketing:** Overview of the digital landscape and key concepts like SEO, SEM, and social media marketing.
– **Google Ads Fundamentals:** Step-by-step guide to setting up Google Ads, including search, display, and video campaigns.
– **Facebook Ads Basics:** How to create and manage Facebook and Instagram ads for brand awareness, traffic, and sales.
– **Keyword Research and Targeting:** Understanding how to perform keyword research and audience segmentation for precise targeting.
– **Ad Creation and Copywriting:** Best practices for writing engaging ad copy and creating visually appealing ads that convert.
– **Bidding Strategies and Budgeting:** Exploring different bidding models and how to set ad budgets effectively.
– **Campaign Monitoring and Optimization:** Using analytics tools to track performance, measure success, and optimize campaigns for better results.
– **Best Practices for ROI:** Tips for maximizing return on investment across both platforms.
